WRITTEN BY : PRIYANSHU MOHANTY
In the ever-evolving digital age, where businesses are shaped by their online presence, one woman’s vision is redefining Odisha’s entrepreneurial landscape. At the heart of this story is DigiBoost, a digital marketing agency that not only empowers brands but also nurtures local talent. The driving force behind it is Saranya Biswal, a woman entrepreneur whose determination, resilience, and belief in collaboration are setting new benchmarks in the world of business.
The Spark of Inspiration
The inspiration behind DigiBoost stemmed from Saranya Biswal simple yet powerful belief – the potential of digital platforms to transform businesses. Recognizing the gap between ambition and execution in Odisha’s digital ecosystem, she decided to create an agency that could bridge this divide. “I wanted to create an agency that helps brands grow while nurturing talent in Odisha,” she recalls.
From the very beginning, her journey has been marked by a unique blend of vision and support. “I am fortunate to have the best team with me, and my husband’s unwavering support from the beginning gave me the confidence to take this step.” What began as an idea soon evolved into a structured dream, fuelled by teamwork, innovation, and a shared commitment to excellence.
The Journey of a Woman Entrepreneur
For Saranya, stepping into entrepreneurship as a woman came with its share of challenges, but those hurdles became her steppingstones. “Being a woman entrepreneur has taught me resilience, adaptability, and patience,” she says. Every obstacle tested her determination, and every milestone reaffirmed her belief that leadership is not defined by gender but by vision and action.
Her leadership style is deeply rooted in empathy, decisiveness, and collaboration. She relies on her team’s strengths, encouraging them to take ownership of projects, while she provides the direction and clarity needed to move forward. “My husband’s encouragement has been a strong pillar, helping me take bold decisions and lead with confidence,” she shares.
DigiBoost: A Vision for the Future
Saranya Biswal vision for DigiBoost is as ambitious as it is inspiring: to establish it as one of India’s most trusted digital marketing agencies while building a thriving digital ecosystem in Odisha. She sees the agency not only as a business but also as a platform to create opportunities for local talent, empowering the next generation of marketers, designers, and creators.
Innovation and creativity sit at the core of DigiBoost’s work. By merging global strategies with local insights, the agency is strengthening Odisha’s digital identity and helping businesses- from startups to established brands- find their voice in a competitive digital marketplace.
Yet, she humbly attributes this journey’s success to her dedicated team and the unwavering support of her husband. “This journey would not be possible without my team and the constant support of my husband, who inspires me daily.”
Women-led Businesses: Reshaping Odisha
Her personal story is also a reflection of a broader transformation taking place in Odisha. Women-led businesses, she believes, are reshaping the state’s entrepreneurial spirit by bringing innovation, inclusivity, and resilience. “They inspire future leaders by proving that success comes from vision and determination, not gender,” Mrs. Saranya emphasizes.
She sees her journey as a message for aspiring entrepreneurs, especially women, that breaking barriers is possible with the right blend of courage, collaboration, and persistence. By leading with empathy and determination, women entrepreneurs in Odisha are not only building successful businesses but also inspiring social and cultural change.
Influence with Responsibility
In today’s interconnected world, influence is a powerful tool, and Saranya Biswal believes in using it responsibly. Through DigiBoost and her social media presence, she promotes authenticity, encourages young talent, and supports local initiatives. “I use my influence responsibly by promoting authenticity, encouraging young talent, and supporting local initiatives,” she explains.
Her vision is to spark curiosity and awareness about digital opportunities among youth, empowering them to think beyond boundaries. “The credit also goes to my hardworking team and my husband, whose support motivates me to make a meaningful impact in the community.”
Recognition at the Pinnacle Summit and Icons Awards
Her dedication has not gone unnoticed. For Saranya Biswal , being part of the Pinnacle Summit and Icons Awards is a milestone she considers both an honor and a responsibility. “For me, this platform represents recognition, responsibility, and inspiration. This recognition is not only for me but also for my wonderful team.”
To her, the award is more than just a title; it’s a celebration of teamwork, resilience, and vision. It validates her belief that success is never an individual achievement but the result of collaboration, trust, and support.
Shaping Tomorrow
The story of Saranya and DigiBoost is more than just a business success – it is a reflection of how personal determination, family support, and a strong team can come together to build something impactful. By focusing on digital innovation, talent development, and responsible leadership, she is laying the foundation for a future where Odisha stands tall in India’s digital economy.
Her journey highlights an important truth: when vision meets resilience, transformation happens. From drawing inspiration to building a brand, from facing challenges to breaking barriers, and from local roots to national aspirations, her story is a beacon of hope for entrepreneurs everywhere.
With DigiBoost, Mrs. Saranya is not only boosting businesses but also building futures – one story, one strategy, and one success at a time.
